Rethink the data integration experience from product based approach to use case driven approach that revolutionizes the onboarding experience — integrate with external data in one product.
About
06/2024 - 09/2024
Product design lead
1 Designer, 1 Researcher, 1 PM,
2 Engineer leaders
Splunk
Contributions
Leading the research effort to identify the biggest pain point in data integration.
Facilitating cross-functional and cross-team collaborations to develop and create the product vision.
Impact
Rethink the product vision to help the team establish their north star, strengthening the strategic position of Splunk's data management products in the market.
What is the problem?
Users don't know which product to choose for data integration
What do users need?
Think about data integration within the entire data management ecosystem
Shift strategy
From product based approach to use case driven approach
Product Vision
Use case driven centralized approach — integrate with external data in one product
📂 Business impact
💪 Enhances the strategic position of Splunk's data management products by enabling stakeholder alignment among 5 product areas.
🔔 Informs the 2025-2026 roadmap prioritization on the unified Data Management North Star.
🙎🏻 User impact
🤝 Direct user validation ensures that the product vision is closely aligned with real-world needs.
🫶 The centralized data integration experience provides a cohesive solution.
↔️ Expands key use case coverage from 9 to 20 within one unified product.
