Break the data silos

Use case driven centralized data integration

Product Vision

Timeline
06/2024 - 09/2024

Role
Design lead

Team
1 designer
1 product manager
2 engineer leaders

Overview
I created the product vision to rethink the onboarding experience, providing a centralized approach for data integration, allowing users to connect with all of their external data in one unified product.

During this project, I led the research effort to identify the experience gap and facilitated cross-team collaborations to affect the product roadmap of 2025-2026.

The key challenge of the current data integration experience is that users don't know which product to use for data integration.

While Splunk provides multiple products for users to connect and access their external data, what they really need is a cohesive ecosystem to manage all the data without having to pick a specific one.

The current model of data integration needs to be changed. Splunk needs to shift strategy from product based approach to use case driven approach.

The product vision showcases the use case driven approach to centralize data integration in one unified product.

Centralized management
Keep track of data integration of all types in one centralized place.

Centralized management
Keep track of data integration of all types in one centralized place.

Use case guided onboarding
Recommend the best method to integrate with external data based on the use cases that users want to achieve.

Unified dataset
Unify the schema and terminologies of different types of dataset, creating a cohesive experience and enabling a consistent search experience.

Impact

A proven vision

Closely aligned with real-world needs

Cohesive solution

Through a centralized approach

20+ use cases support

All within one unified product

Enhanced posture

Stakeholder alignment among 5 product areas

Roadmap prioritization

For 2025-2026 on the unified Data Management North Star