Break the data silos
Use case driven centralized data integration
Product Vision
Timeline
06/2024 - 09/2024
Role
Design lead
Team
1 designer
1 product manager
2 engineer leaders
Overview
I created the product vision to rethink the onboarding experience, providing a centralized approach for data integration, allowing users to connect with all of their external data in one unified product.
During this project, I led the research effort to identify the experience gap and facilitated cross-team collaborations to affect the product roadmap of 2025-2026.

The key challenge of the current data integration experience is that users don't know which product to use for data integration.

While Splunk provides multiple products for users to connect and access their external data, what they really need is a cohesive ecosystem to manage all the data without having to pick a specific one.

The current model of data integration needs to be changed. Splunk needs to shift strategy from product based approach to use case driven approach.

The product vision showcases the use case driven approach to centralize data integration in one unified product.
Use case guided onboarding
Recommend the integration methods for onboarding based on the selected use cases.
Unified connection and dataset
One single flow to cover reusable connection and multiple datasets.

Unified connection and dataset
Manage connections and datasets in a centralized way.
Impact
A proven vision
Closely aligned with real-world needs
Cohesive solution
Through a centralized approach
20+ use cases
All within one unified product
Enhanced posture
Stakeholder alignment among 5 product areas
Roadmap prioritization
For 2025-2026 on the unified Data Management North Star