Use case driven centralized data integration
Rethink the onboarding experience to centralize data integration, unifying different products into one.
2024
Product Vision

Overview
Timeline: 06/2024 - 09/2024
Role: Design lead
Team: 1 designer, 1 product manager, 2 engineer leads
Company: Splunk
Contributions
Led the research effort to identify the experience gap.
Facilitated cross-team collaborations to affect the product roadmap.
Led the design effort to create the experience vision.
The problem
Users don't know which product to use for data integration.

User need
Manage all of their external data within one cohesive ecosystem.

Strategy shift
From product based approach to use case driven approach.

Product vision
Use case driven centralized approach — integrate with external data in one unified product.
Centralized management
Keep track of data integration of all types in one centralized place.

Use case guided onboarding
Recommend the best method to integrate with external data based on the use cases that users want to achieve.

Unified dataset
Unify the schema and terminologies of different types of dataset, creating a cohesive experience and enabling a consistent search experience.

Impact
closely aligned with real-world needs
through a centralized approach
all within one unified product
stakeholder alignment among 5 product areas
for 2025-2026 on the unified Data Management North Star