Use case driven centralized data integration

Rethink the onboarding experience to centralize data integration, unifying different products into one.

2024

Product Vision

Overview

  • Timeline: 06/2024 - 09/2024

  • Role: Design lead

  • Team: 1 designer, 1 product manager, 2 engineer leads

  • Company: Splunk

Contributions

  • Led the research effort to identify the experience gap.

  • Facilitated cross-team collaborations to affect the product roadmap.

  • Led the design effort to create the experience vision.

The problem

Users don't know which product to use for data integration.

User need

Manage all of their external data within one cohesive ecosystem.

Strategy shift

From product based approach to use case driven approach.

Product vision

Use case driven centralized approach — integrate with external data in one unified product.

Centralized management

Keep track of data integration of all types in one centralized place.

Use case guided onboarding

Recommend the best method to integrate with external data based on the use cases that users want to achieve.

Unified dataset

Unify the schema and terminologies of different types of dataset, creating a cohesive experience and enabling a consistent search experience.

Impact

A proven vision

A proven vision

closely aligned with real-world needs

Cohesive solution

Cohesive solution

through a centralized approach

20+ use cases support

20+ use cases support

all within one unified product

Enhanced posture

Enhanced posture

stakeholder alignment among 5 product areas

Roadmap prioritization

Roadmap prioritization

for 2025-2026 on the unified Data Management North Star