Break the data silos

Use case driven centralized data integration

Product Vision

Timeline
06/2024 - 09/2024

Role
Design lead

Team
1 designer
1 product manager
2 engineer leaders

Overview
I created the product vision to rethink the onboarding experience, providing a centralized approach for data integration, allowing users to connect with all of their external data in one unified product.

During this project, I led the research effort to identify the experience gap and facilitated cross-team collaborations to affect the product roadmap of 2025-2026.

The key challenge of the current data integration experience is that users don't know which product to use for data integration.

While Splunk provides multiple products for users to connect and access their external data, what they really need is a cohesive ecosystem to manage all the data without having to pick a specific one.

The current model of data integration needs to be changed. Splunk needs to shift strategy from product based approach to use case driven approach.

The product vision showcases the use case driven approach to centralize data integration in one unified product.

Centralized management
A centralized data integration page to manage all types of integration.

Centralized management
A centralized data integration page to manage all types of integration.

Use case guided onboarding
Recommend the integration methods for onboarding based on the selected use cases.

Unified connection and dataset
One single flow to cover reusable connection and multiple datasets.

Unified connection and dataset
Manage connections and datasets in a centralized way.

Impact

A proven vision

Closely aligned with real-world needs

Cohesive solution

Through a centralized approach

20+ use cases

All within one unified product

Enhanced posture

Stakeholder alignment among 5 product areas

Roadmap prioritization

For 2025-2026 on the unified Data Management North Star